What is SEO?

It’s the most important thing you could ever do for your website, period.

But actually, SEO is a marketing discipline focused on growing visibility in (non-paid) search engine results. SEO, or Search Engine Optimization encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are so many aspects to SEO, from the words on your page to the way other sites to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

The best resource I can give (because I made it)

I actually have a SEO course that is out now for FREE! Sign up now, or learn more details about the course here.

Do I really need SEO?

In short, yes. In fact, the majority of web traffic is driven by the major commercial search engines such GoogleBing, and Yahoo!. Although social media and other types of traffic can generate visits to your website too, so asking others to promote your content, or you promoting your own content via social media is not a bad idea. But search engines are the primary method of navigation for most internet users. This is true whether your site provides content, services, products, information, or just about anything else.

Search engines are unique in that they provide targeted traffic—people looking for what you offer.  So, if search engines cannot find your site, or add your content to their databases, you will probably miss out on some incredible oppurtunities to add to your site.

Another key term to know is ‘search queries’- the words that users type into the search box carry extraordinary value. While these might not be the number one driving factor to your site, it will definitely bring people back.

Experience has shown that search engine traffic can make or break an organization’s success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion, but personally, I do NOT recommend paid traffic/advertising.

Time and effort is better than paying.

As I said in the paragraph above, I do NOT reccomend paying for SEO. It is better to put in thoughtful consideration about keywords, meta descriptions, publicity, and that is where my first resource comes in, Yoast.

My most trusted SEO resources

Yoast SEO

If you have any site, particularly, WordPress, you can install the Yoast SEO plugin because it allows you to not only customize the metadata of the post, you can also change the caption, header, timeline, date, and so much more.

Google Analytics

While you can’t just use Google Analytics alone, you can hook it up with Yoast, and the two work together, but, as the next resource describes, the one that works directly in correlation with Google is called Google Analytics by OptinMonster

OptinMonster

Optin Monster is pretty cool because as I said before, it hooks up directly with Google Analytics, and also does some pretty cool tracking alone. Details about implementation of this product directly mentioned in the SEO Course.

SEO Course is here!

I actually have a SEO course that is out now for FREE! Sign up now, or learn more details about the course here.