My podcast has been the #1 traffic driver to this site. This is why you should create one today.

 

 

Podcasting is the best investment you can make in 2018

I know from experience. Some may not know that I’ve created a couple of podcasts in the future, and while they were not all as popular as the one I have right now, they were definitely great experiences.

Why a podcast?

Let’s start simple. A podcast is basically an audio program that you can listen to on your iPhone, computer, or pretty much any device that has an internet connection.  The best way I can describe it is like commercial-free radio broadcast about a specific topic, which is available on-demand.

How long does this take?

Most podcasts are anywhere from 20 minutes to over an hour, with an average of about 30-40 minutes.  That’s where they come in as a great form of media – they are the perfect length for driving on a commute, for a workout, or for waiting while traveling. In fact, the average commute for an American is 27 minutes, so that’s a good guide for you, if you have a podcast, or are ready to record your first episode.

If you’re a blogger, think of it as an audio-blog post in some regards – you get the content you’re looking for, but in an audio format so you can enjoy it on the move.  You can’t really read a blog while driving, that’s one of the benefits of a podcast; no screen time required!

If you’ve never listened to a podcast, it’s pretty easy to do.  The iPhone comes with a built-in Podcast application, and Android phones can use the Stitcher Radio app, both of which I have my podcast on.

If you don’t have a podcast, read this

Hopefully, you are somewhat convinced that a podcast might be a good idea if you have an existing blog, or even online business, but if not, let me share a couple of quick benefits of podcasting. While there are endless benefits, it really comes down to three for me.

  1. Smaller group you’re entering
    1. Today, there are 450 million english language blogs
    2. YouTube has over 300 hours uploaded every minute
    3. There are only 500K Podcasts, a place for tremendous growth and oppurtunity
  2. No screen time required
    1. Mobile Phone
    2. Car, Workout
    3. Similar experience to music, but more informative
  3. Greater influence
    1. Easier to build relationships with audience
    2. Better reach
    3. While almost every other content platform costs money, podcasting is free!

If you do have a podcast, read this

As I’ve stated before, podcasting is one of the best investments you could ever make for your business, and having a high quality podcast is even more important.

That’s why I created this. I’ve put in more than 10 hours in prepping, dissecting, and recording an Adobe Audition Course for FREE! If you’re interested, sign up here but if you want details, keep reading!

First of all, I want to say that Adobe Audition is and probably always will be my favorite piece of podcasting software that I use on my computer. This tutorial was created with those who have beginner to intermediate levels of audio editing. However, this tutorial will also be helpful to those who are simply transitioning from another audio editing software (Garageband, Audacity, etc.) solution to Audition.

This is the program I use to do all my audio editing. There are a few features that this software has that is found in no other alternative software. Also, there is a certain “process” that you can run on your audio files that turns your recordings into something that sounds like they come from the best of radio broadcasting stations. In this video training product, I walk you through EVERYTHING you would need to know as a podcaster and even share my personal  settings of the “Multi-Band Compressor” built in to Adobe Audition, and walk you through proper leveling, hard limiting, equalization, compression, and more. This sounds a bit complicated, but remember these are all just fancy words covering up simple things.

This course will take what appears to be a very intimidating software and make it as easy to use as a toy!