In June 2023, JD Media was contracted to promote Northeastern University’s Bachelors of Science in Nursing Program via unique and dynamic radio advertisements in the Boston area.
JD Media artfully conveyed how Northeastern University’s Bachelors of Science in Nursing Program empowered aspiring nurses with the knowledge, skills, and compassionate care required to make a real difference in patients’ lives. By combining emotive storytelling with facts and figures about the program’s prestigious faculty, state-of-the-art facilities, and diverse clinical opportunities, they effectively showcased why this program was the premier choice for nursing education.
“Accelerate Your Future, Embrace Nursing!” became the rallying cry of the campaign. Through emotive storytelling, we conveyed the incredible opportunity the A-B-S-N program presented – the chance to earn a nursing degree in as few as 16 months. Listeners were captivated by the prospect of realizing their nursing aspirations swiftly and efficiently.