What is email marketing?
Email marketing is the use of email to promote products, services, online courses, etc. However, in my opinion, a better email marketing definition is the use of email to develop relationships with potential customers and/or clients. Email marketing is the best way to advertise over the internet.
Your email list is crucial to the success of your business because it’s the most direct way for you to communicate with your audience, fans, and potential future customers.
My favorite part of email marketing
The best, most amazing part of email marketing is the ability to have particular groups of individuals be targeted with certain emails that can best serve them. Offering individual customers special deals on merchandise and/or services as an email to EVERYONE on your list is not personal, and frankly it never will be. The process of allowing your customers to choose what emails they get is referred to as segmentation. This process does take time, but as I know from experience, it boosts your email open rates by at least 20% due to this personalization.
But that is just one of the many benefits email marketing has to offer. The best email marketing best practices include developing your own email list rather than buying an email list(s) and making participation in your email list opt-in rather than opt-out (using permission-based email marketing).
To add onto what I was saying about not buying email lists, it is by far the absolute WORST thing you could ever do. I’ve said this in the past, even if you don’t buy their email address, you should never add them to your list without permission, but there is no shame in encouraging them to sign up.
Statistics to prove my point
- 94% of Internet users use email, while only 61% use social media
- 75% of adult online users say that email marketing is their preferred marketing method
- email marketing allows targeting by demographics (age, income, etc.)
A valuable tool that will help you out
I actually have a free online email list building course, which has over 300 enrollments as of April 2018, and not only that, it is a three day, completely automated course all about the ins-and-outs of email marketing. Learn more here or take a look below about EXACTLY why I created this course.
Why did I make this course?
One of the biggest mistakes I made when starting Jay Doherty Enterprises was NOT starting my email list at the same time. Since then, I’ve learned my lesson and have always started new businesses with an email list in mind. I’m many cases, I’ve built a list FIRST, even before launching a website! I look forward to helping you get started on the right foot during this three day, totally automated, informative course.
How does it work?
This course is 100% automated in that when you sign up, you will recieve an email with instructions on building your mailing list. This email will act as day one of the course. Then, day two comes where you’ll be presented with even more tips, tools, and instructions on how to build your mailing list. And, finally, day three where you’ll (hopefully) have one hundred email subscribers.
All of the tips, tricks, and tools that I share in this course are from my experience and what I have learned when building an online business. While I cannot promise, I can guarantee you that you will get (at least) somewhere if you follow ALL of the instructions and tips I give you within this three day time period. Again, thanks so much for checking out this page. I hope to see you in the course!
Sign up now, and build your email list!