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The Benefits of having an audio podcast

Recently, I received an email from a listener saying “Hi Jay, I started listening to your podcast a couple of weeks ago; I like it a lot! I am curious as to know how, or why you started podcasting. All of the other podcasters I listen to just say “I want to get my message out, and leave it at that”, but I was wondering if you could go a little more in-depth answer to that question either by just replying or using it as a topic on The Jay Doherty Podcast. This is all out of pure interest and curiosity so please let me know. Best, *******”

 

Let me first start out by saying that there are endless benefits of having an audio podcast, but I did want to point out some of the following.

 

  1. Smaller crowd
    1. 450 Million+ Active English Language Blogs
    2. YouTube = 300 Hours Per Minute Uploaded
    3. 500,000 Active Podcasts in more than 100 languages
    4. People are listening to podcasts
  2. No Screen time required
    1. Phone
    2. In the car
    3. Similar experience to music
  3. No Distractions
    1. People watch YouTube, gets them off task
    2. People listen to music, they want to sing along
    3. People listen to audiobooks, they are good but can get old
    4. People listen to podcasts, they are genuinely intriguing and interesting
    5. They can be engaged in something totally different, but still be captivated
  4. The Phone
    1. Anyone with a smartphone, can listen to a podcast for FREE
    2. Subscriptions are free
    3. Downloads are free
    4. Over 2.5 Billion people can listen to your podcast whenever they want, even on a plane, in a car ride, or no internet connection at all FOR FREE
  5. Huge Influence
    1. Podcasters are everywhere
    2. I’ve had people come up to me ON OCCASION and said, are you Jay Doherty? I saw your interview with so and so, and I’ve been listening to your podcast ever since
    3. Opportunity for mainstream exposure and popularity
      1. Featured in The Chicago Tribune, Politico, The Podcast Daily
    4. Constant feedback and communication with my audience like the email I read above

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